Using AI to Optimize In-Game Advertising

Sites like Mr Bet Casino would do well if they used AI to optimize their ads. Today, marketing strategies go beyond traditional media, where you launch an ad and show it to as many people as possible.

With Artificial Intelligence, companies can advertise while a person is playing. While this may not sound new, it is the use of AI that makes things more targeted. In this article, let us explore the benefits of using this technology for in-game advertising and how companies can massively benefit from it.

1. Precision in Targeting

Perhaps the best benefit is that it can understand player behaviours and use that analysis to show ads related to the player’s interests. Instead of randomly showing ads, the technology will specifically choose an ad or a product that resonates with the user.

• Past behaviour of the player.
• Player’s choice of games.
• If the game is a gambling game, it can assess the betting behaviour.

Of course, demographics like age and location will still be factors. The expectation is that players and viewers will be more likely to respond positively to the ad because the ads are related to what they want.

2. Enhanced Analysis and Action Plans

One thing that many advertisers dislike is the reporting dashboard of advertising platforms. They are difficult to use and may not even provide the advertisers with the data they need.

Analysis is a time-consuming activity. The beauty of Artificial Intelligence is that it can analyze data in real time. From here, it can also act based on the results of this analysis.

• Check which demographics or groups respond positively to the ad.
• Analyze the effectiveness of the campaigns.
• Do the A/B sampling of the campaigns.

Overall, AI can measure the success of a campaign way faster than a human being could. As a result, it can react based on thresholds and targeted performance. In addition, Artificial Intelligence can provide analytics to advertisers and these advertisers no longer have to crunch the numbers themselves.

3. Dynamic Ads and Personalization

AI programs can now do videos and even a complete ad. Because of this, the advertiser can program the technology to make changes to the ads as it deems necessary. The result is that the advertiser now has several ad materials instead of just one.

• Determine where to place the ads for the highest conversion rate possible.
• Personalization of the ad.
• Modification of the ad content based on the player’s behaviours.
• Offer more relevant ads to the player based on demographics.
• Create more engaging ads based on past data.

As you can see, there is no limit to the possibilities of what Artificial Intelligence can do. The best of all is that it can adapt in real time. If there is a need to change the strategy, targeting, and profiling, then the AI will do it without human intervention.

AI also has its fair share of challenges, such as privacy concerns, and more importantly, security issues. In the future, in-game advertising will drastically change because of artificial intelligence. It is now only a matter of identifying where the advertisers must show the content in the game.

They have to ensure that the ads are not intrusive. In addition, companies can also leverage new tech like VR and AR and show people their ads not as obtrusive content but as part of it, like billboards inside the game.

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