Assessing Soft2Bet’s AWS Journey: Driving EBITDA Growth Across Europe
Yaspisgav this week highlights Soft2Bet's migration to Amazon Web Services (AWS) as not just a product development and enhanced user experience facilitator, but also a significant 2024 EBITDA game opener. In this case study, we compare the traditional-local data center with the latest modular data center cloud-based environment to scale, high-performance computing, better storage management, efficient and cost-effective compute cycles.
Before the AWS Migration: Challenges
But before adopting AWS, Soft2Bet Investigation faced a fragmented data ecosystem and legacy systems sitting on-premises, holding back innovation and scalability.
Key challenges included:
- Fragmentary and siloed data sources disabling marketing initiatives
- Poor support systems in place for players
- Delays in regulatory filings
- Soaring costs of infrastructure and lack of real-time visibility
- Building a Cloud-Native Data Ecosystem
To address these problems, Soft2Bet revamped its analytics stack, implementing AWS and Snowflake. This architecture created a cloud-based centralized data hub, removing the dependence on hardware and offering a single, secure source of truth for data despite being spread across multiple departments and systems. With standardized security measures in place, integration is fast and natural, imagination is the only limiting factor.
This cloud-native approach offers key benefits, such as:
- No Hardware Management: Cloud core placed in a centralized network means no hardware on site.
- Increased Data Safety: Standardized security measures can minimize risks and facilitate data integration.
Achieving Operational Excellence with AWS Analytics
With the phased migration to shop on AWS services like Amazon S3, and Amazon RDS, Soft2Bet has been able to simplify their data storage, management, and provisioning. This strategy has:
- Enhanced availability of system and reduced downtime
- Led to hundreds of millions of dollars in annual cost savings, which are plowed back into innovation
- Such as streamlined operations for agile decision-making and rapid development
Scrum and Lean Startup Methods
Soft2Bet’s development process has been completely transformed due to It's shift to cloud-based infrastructure. The team now quickly experiments with new gaming ideas and iterates on features — releasing updates in hours, not weeks.
This culture of steady improvement:
- Accelerates the launch of products and creates more valuable data
- Enables rapid changes to user interfaces and game dynamics
- Part of a dynamic product portfolio that increases player engagement
Soft2Bet’s unified AWS data platform forms a self-reinforcing loop:
- Launches go 2 times faster: There is more data to analyse when you launch products faster
- Data: This data continues to bring improvements and personalization to the experiences
Cost Efficiency is often cited as a reason to migrate from on-premises to cloud servers, as the physical footprint and operational expenses are dramatically reduced freeing up strategic insight to build for growth for the future.
The Blueprint for Success in iGaming
Soft2Bet’s success was further cemented as a leading iGaming technology provider in Europe, with the successful migration to the complete engine of AWS. The snappy, monetary value—higher profits, better performance, and greater user experience—reiterate cloud migration is a gigantic value boost. Soft2Bet’s journey is a guidebook for the enterprises wanting to improve their infrastructure performance to build operational resilience to deliver accelerated product innovation in an ever-evolving market.
Vision for Constant Evolution
He adds: “Soft2Bet now uses a Unified Analytics Platform to aggregate data from different sources in order to prototype and launch ideas in minutes rather than weeks — a crucial market advantage in today’s fast-paced world. Founder and CEO Uri Poliavich, explains “At Soft2Bet, we go beyond what the market imposes on others, welcoming change, reinventing ourselves every single day for a better future.” With this staunch dedication to innovation, Soft2Bet is consistently at the leading edge of the iGaming industry—fostering growth, sustaining competitiveness, and providing unparalleled user experiences.
About Soft2Bet
Gaming turnkey solutions provider and supplier of quality online gambling products and services Soft2Bet Particularly known for its groundbreaking Motivational Engineering Gaming Application (MEGA), Soft2Bet has established a range of market-leading gaming brands, and possesses more than 16 global licenses. The company always uses the latest technologies to keep pace with market demands and competition and ensure incredible user experiences.
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