How to Attract New Players to Your Games

You have the game developed, and it is ready to go. Now all you need to do is make sure people hear about it. But how can you get your game out into the world on a limited budget? Below, we give ways you attract new players to your games.

Bonus Codes

One way to attract new players to a game is with bonus codes. When people visit, they type in a code that you have specified and receive something in return. It could be a discount to purchase the game or added in-game assets.

This tactic can often work best when done in conjunction with other websites. They will post a news article about your game along with a code, incentivizing people to visit. You then get advertising and traffic to the title.

The iGaming sector has used this effectively for some time. Offers like Vegas Casino online bonus codes keep people coming back to the game and invite new players. They do this by offering sign-up bonuses so that deposits people make are matched to a certain amount. Even if your game is not a casino title, offering freebies and incentives like this can work in the same way.

Use Paid Ads

The adage that you have to speculate to accumulate is true. Once in a while, a game will go viral without any advertising. But most of the games that are at the top of the charts and remain there are spending on advertising. If you want to succeed, you need to do the same.

There are several ways you can do this. The simplest of these is social media advertising, as platforms have strong data on their users allowing you to target certain audiences specifically. You can also set a daily spending amount so you don't go over your budget.

Getting this right does come down to your audience though. You don't want to be advertising a preschool game on platforms like TikTok, which has a teen to a young adult audience. You will also need to be willing to take an in-depth look into the data you get back, so you can keep refining your campaigns and increasing your return on investment.

Give the Game Away for Free

While it sounds counterproductive, giving the game away for free opens up a lot of monetization opportunities. At the basic level, you can give it to reviewers and bloggers free of charge. This will get you publicity, though it may not all be positive if the game is not up to scratch.

Giving it away for free to the public lets you make money from other methods. In-game advertising, purchases, and merchandise can all help you make money if the game goes big. If you have tried to sell the game for some time without much return, this may be a risky but worthwhile option.

There are other methods you can use, and you may even have enough money to enlist a professional marketing company. Make sure you plan in advance and with a great game, you should do well.

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