2024 Brings Alternative Payment Methods in Australia for Gamers
According to the Australian Government Department of Foreign Affairs and Trade, the country’s digital gaming market will be worth $294 billion by the end of this year. Couple this with an online gambling market projected to achieve revenues of $4.93 billion in 2024, as per statista.com, it’s clear that a lot of money is exchanging hands between game providers and end users.
To that end, this year has seen a renewed focus on alternative payment methods which are changing the way gamers buy games, subscribe to services, and complete in-game transactions. The demand for alternative payment solutions has been driven by consumers, who don’t subscribe to the theory that traditional banking options are always the best route – especially when time is of the essence.
2024: The year of digital wallets
Digital wallets are certainly one of the fastest-growing alternative payment methods Down Under. They offer an innate level of protection for gamers and consumers in other industries since it acts as a layer between cyber-criminals and users’ bank accounts. The likes of PayPal, Skrill and Neteller are the leading digital wallets, allowing users to connect multiple bank accounts, as well as debit or credit cards, in a single account. Their use of 128-bit Secure Socket Layer (SSL) technology ensures full encryption of transactional data too.
According to aussiebet.com, PayPal is increasingly considered one of the fastest and in-demand payment methods for deposits and withdrawals. The latter are processed within 24 hours, which is three or four times faster than withdrawals direct to debit cards or bank accounts. Whether it’s buying the biggest blockbuster console games or making frictionless in-game purchases, digital wallets offer a more direct route to the action.
Introducing cryptocurrencies into the mix
It’s also worth noting that cryptocurrencies are starting to be embraced, especially in the iGaming industry. Cryptocurrencies are typically unregulated in Australia, but there are no rules prohibiting Australians from buying and using crypto assets like Bitcoin and Ethereum to pay for services.
From a gamer’s point of view, the ability to use cryptocurrency allows them to pay for games and services without having to fuss with exchange rates or think about transaction limits. The fact that cryptocurrencies are transacted using blockchain technology also adds another layer of security and transparency.
Prepaid cards and vouchers
Of course, while digital and cryptocurrency payment methods are increasingly in vogue, simpler methods remain a popular choice with Aussie gamers. Prepaid cards and vouchers remain a straightforward and convenient way to deposit and control spending.
There’s no doubt there are changing consumer preferences when it comes to payments. It’s not just in the gaming world where this is felt. You only have to look at the likes of Google Pay and apple.com/apple-pay/ to see how convenience and speed play an integral role in payments of all shapes and sizes today.
In many ways, these alternative, next-generation payment methods are helping to enhance the gaming experience and widening the net to a bigger audience of gamers Down Under.
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